Hi Fidelity Graphic Arts

Our primary and founding Graphic Artist, Brian Potash, comes to the graphic design world via the fine arts. He earned his BFA degree in Fine Art Printmaking from the Tyler School of Art, with his focus being on how printmaking is the father of modern design.

He approaches every design project from a fine artists' vantage point, carefully balancing form, color and information. Even the simplest advertisements will represent the idea that aesthetics are as important as information. Due to our unique process of design, we at Devilfish Ink feel there is a faithfulness and loyalty to the roots of our art form and a devotion to our duty to continue this tradition.

With Devilfish Ink you are not limited to stock photography and clip art, although a large library of both are available. At Devilfish Ink we specialize in full custom graphics arts including raster based photo manipulation, complete vector built graphics and tradition illustration with brushes, ink or paint. We take great pride in our approach which combines the tools of modern technology without losing the beauty of a hand drawn line.

David McCumber once wrote... "There is that attainable but ephemeral "zone" as "in the zone" born of confidence, competence, concentration, and the positive focusing of emotion and spirit, that produces spectacular results. It is the essence of success." We call it Hi-Fidelity Design.